From face creams and bath soaps to the introduction of disposable Kleenex, known at the time as makeup cleansing tissues, women of the 1940s had many options for health and hygiene.

Notably, disposable feminine hygiene products became popular with the introduction of sanitary napkin belts and tampons. For the first time, razors were targeted to women.

1940s women’s toiletry products were primarily sold in glass jars and decorative tins, but wartime economy packaging can be seen in both Europe and the US.

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